THE EMAIL EXPERIENCE
What if you could have a uniquely customized email marketing strategy that tells you exactly what to do and how to do it?
You’re a smart girl. You’ve got more exciting things to do than play another round of trial-and-error to nail your email marketing strategy.
Is “start my email list so I can take my business to the next level” on your 2024 goal list?
Inside THE EMAIL EXPERIENCE, you’ll learn how to successfully set yourself up with a newsletter your email list is obsessed with, a welcome funnel that makes your ideal client *immediately slam down credit card immediately*, and/or create a lead magnet that generates an abundance of warm leads for your offer.
THIS is what you’ve been waiting for.
with the power of email marketing and the magic of human design, it’s time to transform your business dreams into the most luxurious reality.
For entrepreneurs who are interested in playing the long game in the online business landscape.
Hey service providers, coaches, consultants, and creators …
Have you been craving the stability that an email list of warm leads can provide for your online business?
A place where you can show up as your authentic self to share value that isn’t watered down and confined to skimmable social media captions or short-form video content?
It’s exhausting creating content that gets lost in the void.
It’s time for your warmest leads to consistently see you and your offers as the solution to their problem.
Introducing
THE EMAIL EXPERIENCE
Let your email list be your top selling sales queen.
Having your own email marketing strategy is the ultimate online business flex.
(It’s kinda like having a paid-off car. In this economy? Who is she?! I want to be her)
With an audience that YOU own, you’re not even playing the same game as the other business owners out there.
Instead of YOU choosing between nurturing leads in the DMs or on discovery calls, your email marketing help nurture the people who want to buy from you.
Your time is better spent building out your new offer or embodying “wealthy wife” energy.
But at least you get the choice now.
Let me know if this sounds familiar …
Starting an email list has been on your business to-do list for forever.
Okay, maybe not forever, but it’s been there since you first heard “owning your email list” is an important piece of a successful online business.
You have ALL these ideas of what you want to share with your community.
You want to use email marketing in your business so you can make more sales. (An automated sales funnel sounds SO much better than following up with potential clients in the DMs.)
But then imposter syndrome tiptoes in.
You stop yourself because you don’t even have a list of emails. You don’t know what you’d write.
And you really don’t want to sign yourself to create even more content for your business.
You’re updating and archiving your to-do list three months later, and you see it staring back at you.
“Start building my email list.”
in one moment, everything can change
*
in one moment, everything can change *
you don’t need another course…
You need implementation and accountability.
When you’re ready to convert your social media following into warm leads,
here’s what starting your email list will do for you:
Nurture your dream client without you spending more time in the DMs or on discovery calls
Strengthen your position as an authority in your industry
Connect deeper with your audience without creating more content
Create a money portal for you to make more sales with ease
Communicate directly through a channel you own and that isn’t subject to algorithms
Supercharge your relational “like, know, trust” factor
With THE EMAIL EXPERIENCE, you’ll finish 2024 with an email list that is the foundation for the business and lifestyle you deserve.
Wondering which email marketing deliverable is best for you?
In the email experience, you get to choose which component of your email marketing you want to work on.
Weekly Newsletter
You’re ready to show up consistently in a newsletter so you can expand your community and solidify your personal brand.
lead magnet
You want a way to attract qualified leads into your world so you can help them (and makes sales while you’re at it).
welcome sequence
You already have a lead magnet, low-ticket, or mid-ticket offer, and you want to invite your email list to know you on a deeper level.
The curriculum and coaching are always customized to you for maximum impact and results in your online business.
Haley P.
“it’s really awesome to feel so supported by someone i don’t know super well and that doesn’t know me super well. just, thank you, for being so kind and thoughtful. alexa is an absolute gem and i’m so happy i chose working with her.”
Brooke W.
“i get to focus on the parts of my business that i love because i don’t have to worry about my email marketing strategy anymore. i can’t thank you enough, alexa!”
Allow me to introduce you to …
the email experience
A 4-month, live hybrid experience that provides you with weekly education, accountability, and human design-inspired business coaching to help you build your email list, create your lead magnet, or write a welcome series that converts.
This isn’t like other programs. You get to be the main character here.
Includes:
8 customized trainings on email marketing, copywriting, and human design
8 live coaching calls held over Zoom
Customized email marketing strategy aligned with your unique human design
1:1 support
Copy submissions for feedback and edits on your work
THE EMAIL EXPERIENCE is unique to you.
Build your email list and choose from creating your weekly newsletter, your lead magnet, or your welcome funnel.
ALL TO SET YOU UP FOR ONE THING:
An email marketing system that nurtures your leads, clients, and community without you spending more time on social media.
Here’s what’s inside THE EMAIL EXPERIENCE
PHASE ONE
ENERGETICS: Email Marketing, Copywriting, Human Design, and Your Second Brain
We’ll kick off weeks 1-4 by discussing what you need to know (with no fluff). You’ll understand what email marketing is and how it can benefit your online business when done correctly. You’ll feel empowered to write your own newsletter by understanding the basics (and secrets) of good copywriting. You’ll be familiar with your human design chart and how it will be used to craft your email marketing strategy and in coaching calls. And you’ll have a content creation dashboard for your newsletter content.
PHASE TWO
AUTHORITY: Vision Casting, Offer Selection, Pre-Launch, and How to Apply Your Human Design
We’ll dream big in weeks 5-8 by quantum leaping to the future version of you that has a wildly popular newsletter. Now that you have a deeper understanding of your human design, we’ll continue the momentum of growing your email list by deciding what your big picture goal is. We’ll set up all your back-end systems (and I’ll double check them) to ensure they are locked and loaded to support your email list growth during your pre-launch.
PHASE THREE
strategy: launch your newsletter, lead magnet, or welcome series
Choose your own adventure for weeks 9-14. You’ll choose and create your baseline offer to grow your email list. We’ll test and iterate it in real time during this pre-launch period.
PHASE FOUR
expansion: Implement Your Email Marketing Strategy According to Your Human Design
We’ll launch your email list and offer together during weeks 15 & 16 according to your human design. Your launch strategy is customized to you, and I’ll be with every step of the way. At the end of our time together, you’ll have clarity on how to successfully implement your email marketing strategy in the future. Rinse and repeat (and iterate as needed).
Your Bonus Stack
inside THE EMAIL EXPERIENCE
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Never worry about writer’s block again.
Use your customized Notion dashboard to create your weekly newsletter.
Get access to content banks, swipe files, prompts, and phrases. Of course it’s based on your human design.
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The ultimate starter pack to support your personal brand and strengthen your authority on a platform you own – your email list.
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Learn the most powerful parts of copywriting with none of the fluff.
Storytelling frameworks, calls-to-action, subject lines, hooks, and more.
pay in full
One Payment of
$2,888
8 Live Coaching calls with custom curriculum and 8 training videos
Custom email marketing strategy created for your human design
BONUS STACK
Newsletter Content Creation dashboard
Name Your Newsletter Starter Kit
Copywriting Mini-Course
PAYMENT PLAN
4 Payments of
$777
8 Live Coaching calls with custom curriculum and 8 training videos
Custom email marketing strategy created for your human design
BONUS STACK
Newsletter Content Creation dashboard
Name Your Newsletter Starter Kit
Copywriting Mini-Course
Hi, I’m Alexa.
Email Marketing Strategist Who’s Obsessed with Human Design
I believe you should be paid abundantly for being exactly who you are.
I believe in the magic of the universe. And not in a “I must manifest every new moon or else I’ll miss out” sort of way. But in the way where I listen to the quiet thoughts in my head that whisper, “Hey. You know, if you listen to your intuition, I’ve got you, right?”
And I believe that business and showing up online should be easy. Way easy. Like, it is too complicated and that’s why you’re looking for a different way to share your magic with the world.
In 2020, I started a newsletter.
As an online business owner, I was craving a way to connect deeper with my clients and community without spending more time creating content.
My newsletter transformed from something for me to something that helps the amazing women hanging out in my sparkly corner of the internet.
The best newsletters and email marketing strategy have that mission at their core. It’s as much for you as it is for your community.
Your weekly newsletter is where you get to share the realest parts of yourself (that you don’t always feel fully comfortable sharing on your social media feed).
You get to share what you’re up to, what you’re thinking about, and remind your warmest leads about the offers you’ve created to help them become the best version of themself.
THE EMAIL EXPERIENCE IS FOR YOU IF…
You want to learn how to effectively implement your email marketing strategy.
You like playing the long game in business and understand the importance of investing in systems that help you scale with ease.
You crave a more authentic connection with your community. One that isn’t subject to the ups and downs of social media.
You believe so strongly in the service, programs, or digital products you create for your dream client.
You desire a personal brand and business that gives you the freedom to live life on your terms.
And you’re ready to walk away from this 4-month program with:
A completely customized email marketing strategy that feels good for you to create and good for your community to read.
Clarity on how to nurture your leads without overwhelming them.
Access to the best email marketing and copywriting tips that make your life easier.
The opportunity to let your emails be a salesperson that works for you 24/7.
FAQs
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This program will guide you through the selection of your email service platform, how to craft magnetic copy, and how to encourage sign-ups to your email list. I'll walk you through your customized email marketing strategy from start to finish.
All you need to get started is a desire and commitment to do the work with me. I don't expect you to be an expert at email marketing or copywriting... that's my job!
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I need you to trust me when I say not to worry about this. THE EMAIL EXPERIENCE is for you if you want to build your email list. We all start at zero, remember? The growth and warmth of your email list will be a natural byproduct of our time working together. I’ve got you.
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Nope! If you do, you are one step ahead of the others. If you don’t, I’ll guide you on your best options and how to set it up.
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Human Design is an energetic tool that provides guidance on how you are best meant to experience the world energetically, make decisions, communicate, and connect with others.
You’ll need your birth date, birth location, and time of birth.
Human Design is like if astrology and the Enneagram had a collaboration.
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You don’t, but using it will make your email marketing strategy much easier and enjoyable for you.
If using human design isn’t something you’re interested in, you can still take part in THE EMAIL EXPERIENCE.
Your other option is to find someone else who may be a better fit to work with you.
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8 private coaching calls held over zoom allow me to answer any and all of your questions.
8 training calls customized on you and your business needs.
For those moments when you need guidance, you can send a Slack message and I’ll respond within 48 hours.
You will also receive comments and guidance on any written work you submit for review.
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You can have it all, but not all at once.
If you want to focus on more than one email marketing deliverable, you have the option to extend our time together.
I’ll guide you through the next deliverable. We have to go step-by-step though.
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All questions are always welcome at hello@sparklylex.com or in a DM on Instagram.
Jesse S.
“Alexa has such a talent for sharing her knowledge about email marketing. I love her email templates and reviews in our coaching cocoon (such a cute name!) because she made my attempts at writing truly sound like me. This is the first and perhaps biggest step in my business.”
Ready to finally build your email list in a way that’s aligned to you?
Let’s make it happen together, with your human design of course.
THE EMAIL EXPERIENCE INCLUDES:
1:1 support for 4 months as we build your email list together
8 email marketing and copywriting trainings
8 live coaching calls with customized curriculum and human design mentorship
A mini human design reading
THE BONUS STACK:
Newsletter Content Creation Dashboard
Name Your Newsletter Starter Kit
Copywriting Mini-Course
Access over $4K in value for just …
pay in full
One Payment of
$2,888
8 Live Coaching calls with custom curriculum and 8 training videos
Custom email marketing strategy created for your human design
BONUS STACK
Newsletter Content Creation dashboard
Name Your Newsletter Starter Kit
Copywriting Mini-Course
PAYMENT PLAN
4 Payments of
$777
8 Live Coaching calls with custom curriculum and 8 training videos
Custom email marketing strategy created for your human design
BONUS STACK
Newsletter Content Creation dashboard
Name Your Newsletter Starter Kit
Copywriting Mini-Course
When showing up on social media isn’t returning the investment you desire, it’s time for you to do things differently in your online business.
