With the power of email marketing + the magic of your human design,

Transform your business dreams

into the most luxurious reality.

I believe you shouldn’t have to choose between treating yourself to that tennis necklace when you reach a business milestone OR saying yes to the white-sand beaches and emerald-toned waters of 30A Florida for your best friend’s celebration trip (when did we start celebrating everything with vacations? I’m down for it though).

It’s time for you to have one of those moments where everything changes.  

Email marketing makes your business real.

It’s the gift that keeps on giving, and the investment that always provides an abundant return.

Your newsletters and automated email sequences take your dream client on a journey while you’re enjoying your dream life.

(Shhhh. They don’t have to know).

Email marketing is for you if:

  • You desire to build a business that works when you don’t want to (or can’t).

  • You believe in the magic of the universe and enjoy leveraging your magnetism to make things easier for you.

  • You LOVE the strategy of playing the long game in business and are a big fan of sustainable systems that free up your time.

Meet the founder

i’m Alexa McAfee

Email Marketing Strategist and copywriter who’s obsessed with Human Design.

I know what it’s like to trade time for money.

Oops. Did I say money? I meant, I know what it’s like to trade your time for worth.

I used to play the corporate game.

I put in the extra hours (and more because of the commute). I accepted the thankless task of always being asked to take meeting minutes (because that’s what happens to women who work in a male-dominated industry). I smiled and said yes when asked if I could do more (because my co-worker left for a higher salary and less stress).

Until the sparkle of receiving a consistent paycheck and health insurance began to fade.

I noticed my compensation was capped and dependent on company politics (you bet I had a manager who didn’t like me even when I was on my very best people-pleasing behavior). I learned that earning vacation days does not directly translate into being able to take vacation days (ugh). And as I got older, I started to notice how difficult it is to be a parent who works in a traditional corporate role (double ugh).

but then i had one of those moments where everything changed.

“i believe in the person i want to become.”

— Lana Del Rey

when you are clear on who you truly are, the best possible opportunities and outcomes are always coming your way.

my mission is simple

Everything I do is rooted in that belief.

I believe you should be paid abundantly for being exactly who you are.

I believe in the magic of the universe. And not in a “I must manifest every new moon or else I’ll miss out” sort of way. But in the way where I listen to the quiet thoughts in my head that whisper, “Hey. You know, if you listen to your intuition, I’ve got you, right?”

I straddle the line between being ahead of my time with the energetics of the mystical world, and not wanting to be publicly known as your friend who tells everyone that airpods are bad for you.

(No, I’m not psychic. But I do use tools to get information and clarity if that’s what you’re asking).

And I believe that business and showing up online should be easy. Way easy. Like, it is too complicated and that’s why you’re looking for a different way to share your magic with the world.

In 2020, I started a newsletter.

I sent it to my family, friends, and whoever else in my social media following was bold enough to admit they were curious about what I had to say.

My weekly newsletter is my preferred way to share what I am up to and what offers are available to help. I love how I can share the real parts of me. The parts I don’t feel comfortable fully sharing on my social media feed.

I especially love how I can connect with my audience and they’ll never know that my hair needed to be washed yesterday.

A good email newsletter is intimate like that. It feels like a handwritten note that you receive unexpectedly in the mail. Full of surprise and delight and WARMTH. It puts a pep in your step.

By the way, have you subscribed to my weekly newsletter, “Sparkle Notes,” yet? I think you’d like it.

hERE’S Why you should use Human Design in your email marketing strategy

After one too many people told me (privately) that I should consider offering my writing for others, I considered it.

Could something that I think is so easy and so fun truly be that difficult for others?

(Of course it can be. I’ll be the first to tell you about my struggles with visual content creation for those social media apps that rule the world).

You see, all this time I had been following my human design.

I’m a 3/5 Generator.

I am meant to respond to what intrigues me, have fun whenever possible, and always be down for an experiment.

I am also meant to share my story. The juicy bits. The messy middle. It’s where my audience can best relate and connect to me. It’s how I can deeply help others.

When I follow what naturally lights me up, the energy and abundance I create gets shared to those around me. I get to leave a trail of sparkles everywhere I go.

And I believe that part of my calling is teaching you how to leverage the most magnetic parts of your human design in your email marketing.

human design gives you a customized framework on what to share and how to show up.

It’s time for you to connect with your community.

Beyond Business

A peek into who I am on days that end in “y.”

  • I’m currently daydreaming about (and saving up to) move back to my hometown area of South Orange County, CA. I just love it there. Everything is new and nice and green and the ocean is a sparkly blue. There’s plenty of parking. The streets are wide. People are nice. I’m a suburb girlie through and through. Plus, I’m a low-key Disney Adult.

  • I’m a big believer in celebrating birthday months. This year, I’m going to upgrade to celebrating birthday seasons. Life should be celebrated all the time. And filled with lots of fun. I celebrate my birthday at the Ojai Valley Inn every year.

  • I rotate between reading 3-5 books at a time. They vary in topics related to personal development, business, spiritual, and whatever book my book club decided to read for the month (usually thriller or romance). I don’t always finish the books I start and I love that little rebellious part of me.

  • I’m self-taught and self-led. I’m the most resourceful person you’ll ever know, and I also know the most about random topics. Try me.

  • I thought I would have a million other businesses before this one. I thought I would make money being a wedding calligrapher, a floral designer, a candle maker, a network marketer, a corporate girlie, an Airbnb monopoly owner, and an Cricut crafter who sells on Etsy. Jokes on me. This job is my favorite one yet.

  • I’m either listening to pop-style electronic dance music (I love happy vibey music you can you dance to) or Solfeggio Frequencies (because I’m an energy girlie who doesn’t always know how to de-stress). There is no in between.